Today! Tomorrow! Yesterday!

For the sake of this story, let's just pretend I'm talking about a company when in fact, I am really NOT talking about my company, okay?  I'm really not.

So, a company recently made a change to their magazine advertisements which involves putting a banner at the top that states "Sale starts today!"  The problem is that these ads go in magazines.  That are printed.  And are picked up / go on sale two months from today, six months from yesterday, eight weeks from tomorrow.  There is no "today" in that scenario.

I am baffled by the rationale behind putting this as a masthead on every single ad because it's about as effective as those restaurants that have a sign stating "Free beer tomorrow."  The free beer will always be tomorrow.  The sale will always be starting today.

Translation - there is no free beer and there is no sale.

Is anyone going to pick up that ad and go "Waitaminute! The sale starts today!  Like, today today?!??!!"

*sigh*